CTS//circle.community is a comprehensive work initiative focused on exploring the profound impact and potential of digital transformation in public relations. Building on groundbreaking work such as Castells' (2011) exploration of the rise of the network society and Boyd's (2010) theorization of social media as networked publics, this Circle offers deep insight into the revolutionized approaches to public relations in our increasingly digitized world.
The Circle focuses primarily on the role of social media and digital platforms in advancing public communication. Drawing on Bennett and Segerberg's (2012) work on connective action, it explores how these platforms enable community mobilization, foster civic participation, and spur social change.